Clover

nascar fans and small business owners know…

that the person behind the wheel may have their foot on the pedal, but it takes a whole crew to keep that car running. So we positioned Clover as an integral member of the SMB owners ‘pit crew,’ empowering their business to stay on the track at full speed. The tagline wrote itself (not really… I wrote it): 

Driven by you. Powered by Clover. 

To highlight the benefits of the Clover while also taking advantage of our access to Matt Kenseth, we created a competition between the pit crew for the #42 car and the Clover POS system. We made video spots that featured the two crews competing to see who would be fastest to take a contactless payment (Clover wins), take a mobile payment (Clover wins again), take a payment from anywhere (another Clover victory), and pit a car (well we had to give them something!) 

The result was a high-energy, funny campaign that highlighted our product while also giving NASCAR fans a gratifying and gut-busting look at one of their favorite pit crews behind the scenes.