Rémy MVP

To further cement Rémy Martin as a basketball brand, we partnered with GQ  to create a contest for the Ultimate MVP weekend at the All-Star game. Entrants were encouraged to show their MVP style on social and the winner and four friends were given a weekend fit for The King (get it... cause LeBron) complete with exclusive club invites, tasting sessions, and a hotel suite. I worked on concepting for the contest and wrote copy for the micro site, social posts, and promotional emails.